Discounted and free items will always call people’s attention. Aside from national food holidays, heritage months, and other food celebrations, food reward programs also offer exclusive deals. Do you remember when Taco Bell reward members had first dibs when the new Chicken Cantina menu was released? Let’s not forget, that Dunkin’ reward members can enjoy $3 medium cold brews every day and Wendy’s FRYday deal is exclusively on the fast food chain’s app. It’s like being a part of an elite food club. Krispy Kreme has entered the chat with its new rewards program and to celebrate, the doughnut chain is offering free treats and a dozen days of deals. 

What’s Krispy Kreme’s Rewards Program?

Launched today, Krispy Kreme’s rewards program is designed for earning and redeeming freebies. No seriously, those who sign up from now through May 11 will receive a free Original Glazed Dozen. The deal will be valid for seven days after signing up. 

To get the freebie, just download Krispy Kreme’s app or visit the chain’s website to create an account. Existing Krispy Kreme members can also enjoy these rewards and can transition to the new program using their current credentials — existing and earned rewards will transfer automatically.

Aside from the free dozen, each day, a new surprise will be unlocked on the app. All members can participate in Krispy Kreme’s “Dozen Days of Deals,” featuring complimentary doughnuts and coffee from April 30 to May 11.

How does Krispy Kreme’s Rewards Program work?

Under the new program, members will receive 10 points for every dollar they spend. This can be redeemed for purchasing items, including coffee and hot chocolates as well as single, three-pack, six-pack, and dozen doughnuts.

Other perks include birthday treats, sampling limited-time products for free, and earning double points during your anniversary month.